Understanding Return on Investment for E-commerce Campaigns
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British excessive fashion model, Jimmy Choo, was blamed for having sexism in its advert which featured a feminine British mannequin carrying the model’s boots. In this two-minute advert, males whistle at a model, strolling Fashion & Online Shop news on the road with red, sleeveless mini dress. This ad gained a lot backlash and criticism by the viewers, because it was seen as selling sexual harassment and different misconduct.